Mary Christ-Erwin

Partner,
Washington D.C.

Mary Christ-Erwin, Partner and Executive Vice President, is based in Porter Novelli's Washington, D.C. office. Over the past two decades, she has committed significant attention to the challenges and opportunities presented to industry products and services by issues such as obesity, food policy guidance, issues advocacy and emerging consumer health and nutrition trends. She regularly works with industry and influencer organizations to identify communications strategies to address issues in the context of consumer lifestyle needs, particularly as they target creating synergies among family and community. Currently, she provides ongoing counsel to clients including the Almond Board of California, Nature Made, and SOYJOY, among others. These programs, designed to communicate leadership and demonstrate issue preparedness require significant insight into current and emerging issues. Translation of science into influencer, business and consumer communications on issues is a hallmark of Mary's work for corporations, commodity groups, associations and public/private coalitions. A frequent speaker on development and communication of issues-driven messages, she helps to facilitate the Columbia University Industry Roundtable, created by Columbia's Human Nutrition Institute, has spoken at their meetings and recently was a guest speaker for the new obesity course created by Columbia's College of Physicians and Surgeons. Mary is a member of the Institute for Food Technologists Nutrition Committee and is a member of the IFT Joint Task Force on food science and nutrition.

"It is an honor to work every day to help promote awareness of the importance of health and nutrition," Mary says. "No matter what the challenge, I am always inspired by the dedication and the talent of the people I work with."

Barbara DeBuono, M.D., M.P.H.

Partner, Chief Medical Officer, Global Director of Public Health and Social Marketing
New York

A renowned expert in public health and health literacy, Dr. Barbara DeBuono brings a critical perspective to Porter Novelli clients by helping them assess the impact that health and medical issues have on their businesses, regardless of category. Barbara also leads PN’s social marketing offering, orchestrating and harnessing regulatory, private sector and civic and community groups for effective 2.0 public health campaigns. This includes engaging public health government clients and emerging corporate clients in timely public health issues. Barbara is an adjunct professor at the George Washington University School of Public Health and Health Services in the Department of Health Policy. Prior to joining Porter Novelli, she was executive director, public health and government for Pfizer, Inc., where she created and managed innovative public-private partnership programs in public health education, policy and research. Prior to Pfizer, she was an executive vice president of the New York-Presbyterian Healthcare System, one of New York City's major academic medical centers. She has also served as commissioner of health for the states of New York and Rhode Island. She also served as a senior consultant to the World Health Organization in Southeast Asia and is involved in pro bono work on health literacy and maternal health issues in sub-Saharan Africa. Among numerous professional memberships, Barbara serves as chair of the Board of Directors for the Partnership for Clear Health Communication, member of the Board of Governors for the National Patient Safety Foundation and member of the Board of Scientific Counselors for the CDC’s National Center for Health Marketing. In 2005 the CDC Foundation named Barbara one of five public health heroes nationwide in 2005. She earned her bachelor’s degree from the University of Rochester and her medical degree from the University of Rochester School of Medicine. She received her Master of Public Health from the Harvard University School of Public Health.

“Improving public health by changing behavior, policies and social norms through integrated evidence-based solutions is the cornerstone of Porter Novelli’s unique approach to social marketing,” says Barbara. “As a public health physician practicing in a global communications firm, I see the potential for Porter Novelli to leverage these assets and change lives.”

Aaron De Lucia

Managing Director and Senior Vice President,
Austin

As managing director of Porter Novelli's Austin office, Aaron De Lucia brings 15 years of agency and corporate communications experience to clients of all sizes and at all life stages. He has extensive experience in developing and executing strategic communications campaigns and is one of Porter Novelli's leading strategists on digital and social media. Throughout his career Aaron has served clients in all industries, but his passion is for technology and consumer technology companies driving innovation on a global scale.

Ed Dixon

Porter Novelli
Singapore

Edward Dixon brings more than 22 years of corporate communications and public relations experience with global brands to his role as managing director of Porter Novelli Singapore with responsibility for Porter Novelli's southern Asia network (ASEAN, ANZ and India). Ed's success at managing international programs is rooted in a perspective developed while working and living in the U.S., Europe and Asia. In Singapore, his team manages clients including Gillette, Hewlett-Packard and the Singapore government - many of which require a world-class strategic approach that integrates relevant local insights to ensure brand stories resonate in Asian markets. Ed's experience in corporate communications, consumer branding, digital PR, employee communications and CSR comes from stints at Porter Novelli New York, where he guided globally focused client teams for Hewlett-Packard, the Financial Times, McAfee Security, Bank of America and Timberland. Ed also spent 14 years in-house, as vice president of global communications at MasterCard International and as public affairs officer for Citibank's Global Consumer Bank. He holds a master's degree in public communications from Fordham University. Passionate about how technology impacts and improves consumers' lives, Ed blogs on travel technology. He's a master scuba diver, a published photographer and a longtime volunteer for Operation Smile, a global nonprofit that provides reconstructive surgery to children born with facial deformities. He's an avid traveler who has visited more than 70 countries on six continents, and in February 2010 will take part in a research expedition to Antarctica to document the impact global warming has on the flora and fauna of the continent.

"There is no true 'global communications strategy,'" says Ed. "Brands will succeed on a global scale only if they communicate in a way that creates relevant dialogues at the regional, country, city, village and individual level. There is much to learn from the targeted communications strategies that social media tools like Twitter have helped create. High-tech or low-tech, it's imperative for brands to understand cultural nuance and develop impactful conversations with their audiences, whether they are next-door or 9,000 miles away."

Liz FitzGerald

Partner, Managing Creative Director
Washington D.C.

Liz FitzGerald is an award-winning creative director with a gift for bringing strategic platforms to life. As creative director of the 2007 PRWeek Public Affairs Campaign of the Year, Liz is honored to be part of a feisty and talented group of writers, art directors, designers, producers and all-around great thinkers in the Creative Digital Broadcast Group. This "idea engine" works closely with Strategic Planning and Account colleagues to invent integrated multimedia campaigns that achieve remarkable results. Liz brings many years of Washington-area agency experience to Porter Novelli. During her time at Earle Palmer Brown, the company was named AdWeek's Agency of the Year for the Southeast with an "A" rating for creative excellence.

"Ours is a team sport," says Liz. "We play hard. We love to win for ourselves and for our clients."

Albie Jarvis

Senior Vice President
Boston

Albie Jarvis is a senior vice president in Porter Novelli's Boston office. He brings more than 20 years of public relations experience to supporting clients with communications strategies and tactical execution in the high-tech and legal sectors. For the Porter Novelli clients he works with-including eCopy, Goodwin Procter and SunGard Availability Services-Albie develops a deep understanding of market landscapes to create public relations programs that connect with stakeholders and advance business objectives in measureable ways. An expert in business to business communications, he provides counsel and support for corporate events such as financial results, senior executive appointments, IPOs and acquisitions, major product launches, vertical market campaigns and thought leadership initiatives. This work includes communications programs that blend social media tools like search engine optimized content and podcasts with traditional media relations to connect with audiences and enhance brands. Additionally, Albie is skilled at building channel PR programs that help high-tech clients generate increased awareness among product and service partners that support business growth. A resident of Bedford, Mass., he earned a bachelor's degree in journalism and political science from George Washington University in Washington, D.C.

"Connecting clients with customer audiences to support their business growth is what I find most exciting," Albie says. "And the tools we can use are expanding every day. Helping a client participate in a social media community to generate dialogue with prospects, partners and potential employees can be as important as a 'big story' in a business or trade media outlet."

Sandra Kleinburg

Partner, Managing Director
Martec Porter Novelli

Sandra Kleinburg, partner and managing director of Martec Porter Novelli, has more than 19 years of extensive experience in the computer, marketing and public relations industries. Sandra was a founding partner of Martec 15 years ago and now serves as a strategic counselor to all Martec Porter Novelli clients. Her responsibilities include the agency business success; she oversees customer communications strategies, new business development and executive training. She has successfully handled crisis and merger and acquisition programs. Her client experience includes work for Hewlett-Packard, Gillette, Pfizer and Microsoft. Before joining Martec, Sandra worked as a computer program developer for several companies in the jewelry, construction, health, education and textile industries, and then served as communications and marketing media coordinator for Ashton-Tate de Mexico. Prior to joining Martec, Sandra worked for three years for Procter & Gamble de Mexico, where she was responsible for marketing, advertising, public relations and promotions campaigns as well as media plans and launch strategies for new products in the Choco Milk and VapoRub product families. She is a founding board member and former president of the Mexican PR Agencies Association (PRO-RP). Sandra graduated in 1989 from the Technical Institute of Superior Studies of Monterrey, Mexico City campus, with an engineering degree in computer systems. In 2000, she completed an advanced management program at IPADE Institute in Mexico City, and in 2008, a diploma course in pharmaceutical marketing.

"Among my proudest achievements at Porter Novelli is the creation of Porter Novelli brand awareness in the Mexican market," Sandra says. "Today we are one of the largest, best and most recognized PR agencies in Mexico."

Bill Kolberg

Managing Director,
Los Angeles

Bill Kolberg brings nearly 20 years of agency experience to his position as executive vice president and managing director of the Los Angeles office. He provides senior level counsel to clients while maintaining overall responsibility for strategic direction, client service and management. Bill joined Porter Novelli as a senior vice president in 1994 and for many years led the office's consumer and food and nutrition practice groups. He has also served the nonprofit sector on behalf of many community institutions. Bill has worked in both the private and public sectors and earned a reputation for his deep knowledge of issues management, crisis communications, special events, branding, media relations and multicultural marketing. Among the broad array of business sectors in which Bill has led agency work are homebuilding and commercial construction, state government, travel and tourism, restaurant and food service, telecommunications, financial services, retailing and packaged goods. A few of the household brand clients he has represented include McDonald's, Procter & Gamble, GTE (now Verizon), Wells Fargo and the Walt Disney Company. Prior to joining Porter Novelli, Bill was a senior vice president for Bob Thomas & Associates, Gelman & Gray Communications and Pacific West Communications-all in Los Angeles.

"The best day of my agency career is always today, because the world changes so quickly and I must meet the challenge to not simply catch up, but to stay at least one step ahead. Couple this often breathless pace with the diversity of the assignments, the clients and the people and it's easy to see why this is such a richly rewarding and dynamic profession."

Nandita Lakshmanan

Founder, CEO of The Practice,
India

In her capacity as CEO, Nandita Lakshmanan has been responsible for chartering the growth map for The PRactice, taking it international through its alliance with Porter Novelli, and ensuring that The PRactice retains its edge in the Industry.

Under Nandita's aegis the Firm has steered very clearly in the direction of specialisation. The PRactice today has technology, healthcare and consumer as its key verticals. Nandita is a media trainer and has conducted several media training sessions for companies including Microsoft, AMD, Mercer, Qualcomm among others.

Nandita began her PR career in 1993 with Genesis PR, a leading PR agency in India. She was responsible for starting and spearheading the company's technology vertical division as well as the Firm's operations in the South.

A first generation entrepreneur, Nandita believes in "growing slow, but growing right". The philosophy of The PRactice rests strongly on growth through retention of clients, allowing for long term rewarding partnerships.

Nandita is an active member of the Public Relations Consultants Association of India, and stepped down in 2008 after serving as President of the Association for two consecutive years. She is also an alumna of the prestigious Fortune/US State Department Global Women's Mentoring Partnership.

Nandita has a Masters in Literature from Delhi University and a Diploma in Public Relations. She took to learning Hindustani Classical Music a year ago.

"Our focus on client retention has been our trump card all these years," says Nandita. Long and enduring relationships has enabled us to push the goal post where PR briefs are concerned, getting clients to go beyond media relations and embrace strategies that truly impact stakeholder relationships. This is what has made our journey of close to ten years so rewarding."

Brad MacAfee

Partner, Managing Director,
Atlanta

Brad MacAfee brings a wealth of public relations experience-on both the agency and corporate sides-to Porter Novelli, where he manages the Atlanta and Austin offices. Brad spearheads the organization's Technology Council, driving client engagements and business development. He has spent his entire career working with companies selling products and services to the small and medium-sized business (SMB) audience. He has developed strategic marketing and public relations programs for companies such as Hewlett-Packard, Sage Software, Level 3 Communications, Aflac, Capital One, BellSouth (now part of AT&T), Navision Software (now part of Microsoft), Quark and Motorola. Prior to joining Porter Novelli, Brad held director of public relations and business development positions at Peachtree Software (a division of Sage Software). At Peachtree, Brad established the company's first successful business development program—forging dozens of strategic partnerships valued at millions of dollars. He managed all aspects of the affiliate program, from lead generation to ongoing partnership management, and managed large corporate partners including Microsoft and IBM.

"During the last three years, more and more organizations have taken notice of the SMB audience and they are developing new products and strategies to sell into this market," says Brad. "With our unique and concentrated focus on this market, Porter Novelli is in a great position to help companies truly understand a diverse segment and implement meaningful programs to drive significant behavior change."

Linda Martin,
APR

Managing Director, Executive Vice President,
Orange County

As executive vice president and managing director of Porter Novelli's Orange County office, Linda Martin heads up a team of expert public relations and public affairs professionals. She is also a co-leader of the agency's West Coast Public Affairs group. Her team members maintain deep connections to key figures within the region's top companies in industries such as real estate and transportation, as well as within county and local government agencies. Among Linda's current and former clients are first-rate organizations such as the Almond Board of California, The Irvine Company, the USC Marshall School of Business, the San Diego International Airport, the Boise Valley Economic Partnership, the Orange County Business Council, Dave & Buster's, Orange County Water District and John Wayne Airport.

Says Linda, "Solving the toughest challenges facing our clients is what I find the most rewarding. Anyone can do the easy work-we thrive on the tough stuff."

Juan-Cruz Más

Partner
Iberia

Puan-Cruz Más Vidal founded Comunicación Empresarial, which became Porter Novelli Iberia in January 2004 and includes Porter Novelli Spain and Porter Novelli Portugal. Both consultancies are within the top five communications practices in their respective countries. As vice president of Porter Novelli Iberia, Juan-Cruz is a member of the European Brand Board, having taken an active role in all the Vision Project meetings held in Europe. Although he lives in Madrid, Juan-Cruz divides his time between the Porter Novelli offices in Spain (Madrid, Barcelona and Valencia) and Portugal (Lisbon). Juan-Cruz is a journalist (University of Navarra) and holds master's degrees in business management. He has served as president of ADECEC—the Spanish association of communications consultancies—and as board member of CEOE (Spanish employers' association). Currently, Juan-Cruz is a member of the Assessment Council and a professor for the master's program in political and corporate communications offered by University of Navarra in collaboration with George Washington University.

"PR has a lot in common with civil engineering," says Juan-Cruz. "What we do is build bridges and shorten distances with a realistic approach, ultimately searching for solid results."

Catherine “Kiki” McLean

Partner, Global Head of Public Affairs, Managing Director
Washington D.C.

A true D.C. insider, Kiki McLean brings a genuine team focus and a passion for individual clients to her role as global head of public affairs and managing director of the Washington, D.C., office. Her connections inside and outside the Beltway serve to further strengthen Porter Novelli’s legendary public affairs presence at a time when the business of Washington is wielding more influence for clients worldwide. Kiki oversees Porter Novelli’s public affairs teams across our global network. She also leads business development strategy of the Washington, D.C., office and ensures delivery of Porter Novelli’s value proposition to new and existing clients. Throughout her career, Kiki has consistently displayed razor-sharp communications insights and a deep understanding of Washington culture. She brings more than 20 years’ experience to Porter Novelli, having recently acted as senior adviser to the Hillary Clinton for President campaign and appeared as an on-air surrogate for the Obama for America campaign. In 2004, she helped develop the acclaimed vice presidential announcement strategy for the John Kerry campaign. She served as national press secretary and spokesperson for Vice President Al Gore’s presidential campaign, and was spokesperson for Joe Lieberman as the Democratic vice presidential nominee in the 2000 general election. In the private sector, Kiki has served as public relations consultant to the D.C. offices of Ogilvy & Mather Public Affairs, where she gained broad experience with issues of taxation, international trade, labor and the environment. She is a native of San Antonio and received her bachelor’s degree in communications from Austin College in Sherman, Texas. She now resides in Washington, D.C.

Says Kiki, “Leveraging Porter Novelli’s unique heritage at this point of change in Washington is a powerful, exciting opportunity.”

Luc Missinne

Managing Director
Belgium

Luc Missinne became managing director of Porter Novelli in Belgium after successfully merging his own company, Ellips Communication, with Countrywide Porter Novelli Brussels in 2000. He oversees Porter Novelli’s offices in Brussels, directing a staff of 40. In addition, Luc is a partner and member of the Executive Committee and acts in close concert with the Central and Eastern European agencies in the network. As DAS ambassador for Benelux, he closely works with all companies of the Omnicom family in the Benelux. An adviser to many large corporations on both a local and international level, Luc specializes in corporate and crisis and issues management, with extensive expertise in the management of reputation. Over the years, he has developed a specific knowledge of environmental issues for both commercial and government clients. Luc served as spokesman for P&O Stena Line in Belux for more than 10 years and has managed and led major initiatives for 3M Europe, Versatel, Duracell and Boots Healthcare, among others. He has also developed numerous guidelines and training programs on how to handle internal and external communications effectively. A guest lecturer at several universities, Luc is Flemish, speaks fluent French and English and has a good knowledge of German and Spanish. He lives in Sint-Maria-Lierde (Belgium) with his wife, Véronique, and children, Gilles and Margot.

Says Luc, “Management’s job is to see the company not as it is … but as it can become.”

John Orme

Partner
China

As a partner, executive vice president of Porter Novelli China and the president of Porter Novelli partner agency Shunya International, John Orme serves as the northern Asia regional leader for Porter Novelli and the global leader for Porter Novelli’s work with the Dow Chemical Company. Other clients in China include Procter & Gamble, Eli Lilly/Elanco and Ford Motor Company. John joined Porter Novelli in the U.K. in 1982 after 13 years in journalism and was appointed a board director in 1988. Before moving to Beijing in 2007, he spent six years in Porter Novelli’s Brussels office, helping develop international communications services and particularly integrating traditional PR skills with public affairs and IR expertise. He has considerable experience in corporate, business and issues management, and while in Brussels led teams working with European government and regulatory authorities. His work includes long-term strategy development, brand development, community and internal communications programs, regulator and influencer programs and incident and crisis management. Currently a guest lecturer at Tsinghua University in Beijing, where he teaches senior government and state-owned enterprise communications officials about international media relationships and crisis management, John has been integral to Porter Novelli’s development of planning tools such as Strategy Summits and Reputation Profiling.

“Serving multinationals in China is one of the most dynamic communications challenges in the global PR industry,” says John. “The country’s business culture combines many apparent contradictions, such as a very traditional media industry in parallel with the largest and fastest-evolving online population in the world. Foreign brands need to operate with great sensitivity, determination and devolved accountability to ensure long-term success in China.”

Karen Ovseyevitz

Partner, Regional Director
Martec Porter Novelli Mexico City

Karen Ovseyevitz, a Porter Novelli partner and the regional director of Martec Porter Novelli, has more than 20 years of experience in marketing and public relations. She is responsible for network development and oversees the operation of 18 Porter Novelli agencies in the region, as well as establishing working standards, business development and training for all of Latin America. As managing director of Martec from 1996 to 2006, Karen supervised all Martec Porter Novelli accounts and was in charge of customer marketing strategies, training, key media relations and new business development. Under her leadership, Martec Porter Novelli was named Mexico Agency of the Year in 2005 and 2006, and Karen was appointed regional director for Latin America in 2007. Before founding Martec in 1993, she worked for five years for Oracle Mexico, the leading software company, in positions including presales engineer, educational services manager and marketing manager. Karen graduated from the Technical Institute of Superior Studies of Monterrey, Mexico City campus, in 1990 with a degree in business administration and computer systems. In 2000, she completed an advanced management program at IPADE Institute in Mexico City.

"Working as a regional director for Latin America has taught me new ways of seeing our practice," says Karen. "Latin Americans believe in communications; we believe in the power of our network to make sure that we establish intelligent conversations between our clients and their public in every country throughout our 21 offices." Of her inspiration: "I first studied computer science and wanted to work in the IT industry, but while working in marketing for Oracle, I was totally attracted to that world. I founded Martec with the goal of providing marketing and communications strategy to IT companies."

Frank Peters

Partner, Managing Director
Amsterdam

Frank Peters is the managing director of Porter Novelli's Amsterdam office. He joined the agency in 1995 and has been a partner since 1999, with responsibility for marketing, knowledge management and the practices. He has extensive experience in managing high-profile corporate brands and leading corporate strategy development, as well as day-to-day experience in corporate reputation management, crisis management and cause-related marketing. He has been part of Porter Novelli teams that won SABREs for best Benelux campaigns and best Benelux agency, and an Effie for most effective integrated campaign. His most remarkable project? Surely the repositioning of the Bible from a religious book into world literature and the introduction of the new Bible translation in the Dutch market. Frank is a board member of the Foundation for Scientific Research Commercial Communications (University of Amsterdam) and the Dutch Disabled Sports Foundation, and a former board member of the Dutch Professional Association for Communication (Logeion). He studied economics and law at the HEAO and corporate communications at Erasmus University. He has extensive experience managing high-profile corporate brands and leading corporate strategy development, as well as day-to-day experience directing corporate reputation management, crisis management and cause-related marketing. Frank has amassed extensive practical experience through his consulting work for corporate enterprises such as FrieslandCampina, Monster, Swiss Life and KPN.

"Competitive advantage starts by building strategic relationships with key stakeholders and using distinguishing, innovative communication approaches," Frank says. "Strategic stakeholder relationship management-that's the power of Porter Novelli."

Peter Pitts

Partner and Director, Global Health
New York

As a Porter Novelli partner and director of global health care, Peter manages the overall Porter Novelli health care team from the New York office. He works with executive teams globally and in each region to strategize the course of health care growth across the organization, and ensures delivery of Porter Novelli’s value proposition to new and existing clients. Peter also serves as president of the Center for Medicine in the Public Interest, a think tank on public health care policy issues. From 2002 to 2004, he was the FDA’s associate commissioner for external relations. His comments and commentaries on health care policy issues regularly appear in The New York Times, the Los Angeles Times, The Washington Post, The Wall Street Journal, the Financial Times, Health Affairs, The Boston Globe, The Washington Times, the Chicago Tribune, the Chicago Sun Times, The San Francisco Examiner, Investor’s Business Daily, The Baltimore Sun, The Economist, Nature Biotechnology and The Journal of Life Sciences, as well as on BBC, Fox News and The NewsHour with Jim Lehrer, among others. Peter blogs daily at drugwonks.com, where he is read by more than 30,000 visitors every month.

“I am thrilled to be part of a cutting-edge communications agency with such a strong and proud heritage,” Peter says. “I look forward to working with a first-class team to continue to grow and exceed client expectations. It’s time to make a difference.”

Randolph Pitzer

Managing Director,
PN Chicago

Randy Pitzer has worked on both the agency and corporate sides of the communications and marketing business for over 30 years. His breadth and depth of knowledge of communications techniques provides clients with the best thinking around how to leverage earned media to deliver meaningful business results.

Pitzer came to Porter Novelli after nearly nine years at Edelman where he led the Technology and Business Marketing Group within the Corporate Affairs Practice in the Chicago office. He played a lead role in Edelman's Global Technology Practice focusing on enterprise and digital. As well, he led the firm's business-to-business practice globally.

As managing director of Porter Novelli's Chicago office he works on a variety of consumer, life sciences, corporate and technology clients, including Johnson & Johnson, MOCNI (owner operators of McDonalds stores in the Greater Chicagoland area), Meridian Pharmaceuticals, Monster.com, Molex and Veolia.

His range of experience includes client work for leading brands such as AT&T, Acxiom, Canon, Dairy Management Institute, EDS, Epson America, Expedia, Fujitsu America, GE, Kiwanis, Metavante, Microsoft, Motorola, Rockwell Collins, and Qwest Communications. On the corporate side, Pitzer worked in corporate communications and integrated marketing roles for Mercantec, Spyglass, SPSS, and Universal Access.

Pitzer is a member of the board of directors of the Business Marketing Association, Public Relations Society of America, and board of directors of the Market Creation Group. He has won several awards from BMA, PRSA, Publicity Club of Chicago, National School Public Relations Society, and won a local Emmy in St. Louis.

He holds a bachelor's of Journalism degree from the University of Missouri.

"What I like most about Porter Novelli is that everything we do boils up to helping clients achieve meaningful business outcomes. Hard core results that business folks understand and appreciate. That is what makes us different - we are relevant to a client's bottom line. At the end of the day, that's what clients want."

Michael L.E. Ramah

Partner, Director of Strategic Planning
New York

Michael L.E. Ramah is the director of strategic planning for Porter Novelli and works from the New York office. An agency partner, he has overall responsibility for developing planning capabilities, including stewardship of Porter Novelli's proprietary planning tool Compass. Michael also serves as ad hoc counsel to clients on branding, strategic planning, message development, business plan development, strategy summits and related marketing-based undertakings. A broad-based marketing generalist with more than 30 years' experience, Michael has worked across all of the agency's practices for clients that include McDonald's, GSK, Amgen, Gillette, the American Cancer Society, Hewlett-Packard, IBM, Dole Food Company and the CDC. From 1987 to 1997, he was part of and eventually the director of the Porter Novelli International Social Marketing team, whose projects took place in developing countries and addressed topics such as family planning, HIV prevention, nutrition, maternal and child health, and substance abuse prevention. His proudest accomplishment is his work on the AIDSCOM project, a five-year $30 million effort to prevent AIDS and HIV in developing economies. Prior to joining the agency, Michael was a manager of marketing services at Seven-Up International. He is a graduate of Williams College and is fluent in Spanish.

"I am a natural ham who loves the limelight," Michael says. "Don't laugh—it's a big part of being able to impart information and knowledge successfully in a non-academic setting. And I have a secret wonky side that loves to dive into data situations where there is an answer awaiting discovery."

Lisa Rosenberg

Partner, Managing Director
New York

Lisa Rosenberg is responsible for the operational and business leadership of Porter Novelli's New York office and its Consumer Marketing Group. Lisa also heads up PN Entertainment and provides strategic counsel and senior oversight to a variety of clients including Procter & Gamble, PepsiCo, Reckitt Benckiser and Johnson & Johnson. With close to 20 years of public relations experience, Lisa has developed and managed marketing communications programs for a variety of consumer product and service companies. She has particular expertise in building marketing strategy, global branding, product launches, youth marketing, special events, sponsorships, and entertainment and lifestyle marketing. For more than 10 years, Lisa managed brand campaigns and global communications initiatives for Gillette, launching such well-known products as Fusion, Mach3, Venus and Sensor for Women. Lisa also spearheaded activities for the award-winning M&M's Global Color Vote campaign, the largest promotion in the brand's history, and has worked on a variety of food and beverage campaigns as well as consumer health campaigns. Lisa holds a bachelor of arts in history from Johns Hopkins University and resides in New Rochelle, N.Y., with her husband, Michael, and twin sons, Sam and Jacob.

"I have always loved the variety that comes with agency life," says Lisa. "The variety of people you work with, the variety of clients you get to partner with and the variety of solutions you are challenged to come up with."

Gary Stockman

Chief Executive Officer
New York

As CEO, charged with Porter Novelli's overall global growth, Gary Stockman draws from more than 20 years of communications experience and a commanding expertise in corporate life cycle events, including management succession and crisis mitigation. He leverages his broad breadth of experience and intuitive strategic insight to guide and counsel the agency's clients, especially those focused on establishing new markets and growing product categories. Gary joined Porter Novelli through Copithorne & Bellows, a leading technology firm and one of Porter Novelli's predecessor agencies, and worked in Silicon Valley from 1995 through 2002. Following Copithorne & Bellows' merger with Porter Novelli in 2000, Gary served as chief operating officer and chief executive officer of the Americas. Before joining Porter Novelli, Gary spent nine years at Saphar & Associates in Rochester, N.Y., a full-service agency where he served as vice president and director of account management. His clients during that period included Eastman Kodak Company, Rochester Telephone and AkzoNobel, and his experience encompassed fields as diverse as digital imaging, telecommunications, printing and publishing, industrial finishing, solid waste, mining and politics. Gary began his career as a business reporter at the Buffalo News. He holds a bachelor's degree in English from the University of Rochester. In his spare time, he is a runner and cyclist, and also drives a 1999 M3 on racetracks in the northeast - a passion he draws from to lead Porter Novelli.

"One of the first things I ever learned racing cars turned out to be one of the most important things I ever learned, period," Gary says. "You go where you look. If you focus on the wall, you are going to hit the wall. Hard. But if you keep your eyes on the straightaway ahead, you'll clear it. This is how races are won. At Porter Novelli, we work hard to keep from looking at the walls and steer our clients clearly into the straightaway."

Anthony T. Viceroy

Global President, Chief Financial Officer
New York

Anthony Viceroy is global president and CFO of Porter Novelli. He is a partner and a member of the executive committee, where he helps drive strategic development and ensure delivery of the agency’s value proposition for new and existing clients. He heads Porter Novelli’s financial and operational groups to support the global focus of driving profitable growth and developing talent.

Before joining Porter Novelli, Anthony served as senior vice president of financial management and client partnership for Omnicom’s Diversified Agency Services (DAS) group. In this role, he engaged with Fortune 500 clients on integration, growth opportunities and fee negotiation. Prior to joining DAS in 2002, Anthony served as the North American finance director and treasurer of the Danish biopharmaceutical company Novo Nordisk A.S. Earlier in his career, he held various financial and consulting positions within the Big 4 public accounting firms, where he worked on mergers and acquisitions and business development.

Anthony is a certified public accountant who holds an MBA from Fordham University with specialization in global business management and corporate finance. He earned his undergraduate degree in accounting from Iona College.

Anthony sits on the board of directors for ReMind.org/The Bob Woodruff Foundation, which provides resources and support to service members, veterans and their families so they can successfully reintegrate into their communities and thrive physically, psychologically, socially and economically. Anthony is also a board member of The Torch Program, which works to transform the lives of underserved New York City public high school students by providing intensive exposure to career training and opportunities in communications and the arts, all while facilitating a meaningful way of increasing the diversity of the workforce in those industries.

Sally Ward

Partner, Managing Director
UK

As a partner and managing director of Porter Novelli UK, Sally Ward brings more than 20 years of success in domestic and international business growth and development. A globally respected industry leader who has achieved tremendous results in the areas of health care, technology, food and packaged goods, Sally is also uniquely adept at attracting and developing extraordinary talent. Beginning in the 1990s, she enjoyed seven years of success at Porter Novelli, first as a portfolio director and then as the agency’s UK development director, responsible for new business, marketing and creative initiatives. Prior to her return to the agency, Sally founded and directed Plum Consulting, an executive talent management and senior-level coaching and mentoring firm, where she placed top talent across a variety of industries. In the years before, she served as deputy CEO and later vice chairman of Europe for Weber Shandwick. In addition to leading the company’s consumer, health care and internal communications practices, Sally also led the industry-leading Talent Management human resources program for 300 UK staff. Married with three children, Sally graduated from Durham University with a degree in history and politics.

“Porter Novelli’s ability to be cutting edge and forward thinking, while never losing site of clients’ needs, truly sets the agency apart,” Sally says. “The teams here are fearless in their approach to solutions, and always guided by a keen focus on what works. It’s incredibly exciting to lead such talented and innovative professionals each day.”

Julie Winskie

President Of Americas, Chief Client Officer
New York

An integral member of the Porter Novelli team for more than 20 years, Julie Winskie draws from her deep expertise in brand building, public relations and the development of influencer programs. With a broad understanding and insight into the consumer goods and services, technology, food and health care industries, she is able to help clients define and engage in the right conversations with the right influencers for their brands, from editorial and social media to key opinion leaders and regulatory forces. Her client experience includes industry award-winning work for clients like Gillette and Timberland. She has also been at the epicenter of strategic business campaigns such as "Science of Printing" for Hewlett-Packard, the first U.S.-based manufacturing facilities for Mercedes-Benz and the development of robust consumer influencer markets for industrial giant DuPont. Julie is an expert at engaging in and leading complex, multi-agency integrated partnerships for clients, both within and outside of the Omnicom family of agencies. In addition to serving as chief client officer, Julie formerly ran the agency's New York office and headed the consumer marketing practice globally. A founding member of Omnicom's G23 consultancy of female executive leaders who counsel clients on harnessing the power of the female economy, Julie is also a founding advisory member of Brand50 and a participant in Fortune's Most Powerful Women Summit. Mostly, she is proud to be a wife and the mother of two gorgeous girls.

"The notion of a 'triple bottom line' may soon be a thing of the past," Julie says. "Defining and measuring the social contributions of brands will become as reflexive to the next generation of corporate leaders as basic fiscal reporting is to today's. Now more than ever, our job is to connect-with meaning and consistency-those societal contributions to the business of the brand. Public relations is the essential bridge between sales and marketing and brand reputation."